[ The 2050 Commerce Audit ]

Your online store
is leaking revenue.
Let's find exactly where.

A paid 7-day review of your entire online sales setup. We surface what's not converting, what's being abandoned, and what to fix first — then hand you a clear written action plan whether we build it or not.

£1,250 7-Day Review
Clear Action Plan
No Retainer Required
→ Book a fit call What's included
Est. 2024 London · Remote Raya E.A. White
[ The Lead Product ]

The 2050 Commerce Audit.

A forensic 7-day review of your entire online sales setup. We look at every point where customers arrive, browse, consider — and leave — and we tell you exactly what to change and why.

£1,250
7-day turnaround Clear written action plan No retainer required
01 Customer path

How customers navigate from arrival to purchase — and where they drop off.

02 Product structure

Whether your offer hierarchy makes sense and supports upsell naturally.

03 Checkout

Friction, trust signals, payment options, and abandonment triggers.

04 Email capture

Whether you're building an audience or letting potential customers walk away.

05 Retention

Post-purchase sequences, repeat-purchase triggers, and loyalty mechanics.

06 Gift cards & upsells

Revenue expansion you likely have available but aren't activating.

07 Local delivery & click-and-collect

Whether fulfilment options are costing you conversions from nearby customers.

08 Revenue leaks

Pricing gaps, underperforming SKUs, and unmonetised customer actions.

You walk away with a clear action plan.

Ranked by impact. Written in plain English. Whether we implement it or not — the audit stands alone as a complete deliverable.

→ Book a fit call

Want us to build it?

If you want us to implement the action plan, Shopify builds start from £5,000 and are completed in 1–2 weeks — not dragged across months.

From £5,000 1–2 week delivery Shopify specialist No drawn-out projects
→ Book your fit call — 15 min [ We check alignment before you commit to anything ]
[ Client Work ]

Bold ideas.
Built to sell.

All case studies →
01
VNCCII / Galacta.i.ssance

Creative IP → Commerce Architecture

Structured a multi-layered creative IP universe into a scalable commerce architecture with clear hierarchy, reduced friction, and long-term franchise potential.

Commerce Architecture →
02
Leadaptive

Research → Revenue-Ready Academy

Converted doctoral leadership research into a functioning academy model with cohort structure, commerce infrastructure, certification pathways, and commercial growth capacity.

Academy Commerce →
03
Why Israel?

Book Launch → Live Sales Infrastructure

Built and supported the online sales infrastructure for a live book launch, connecting Shopify, inventory, fulfilment, customer orders, and Amazon-ready publishing operations.

Launch Systems → [ The Future? — You’re Not Ready ]

Perceive the future before it becomes consensus.

Bi-weekly intelligence for founders, creators and expert-led businesses who know the rules are being rewritten — by AI, machine labour, decision systems and the collapse of old business models.

Most people wait until the shift is obvious. By then, the advantage is gone.

157 subscribers and growing Read The Future →
Raya E.A. White — keynote speaker the future
[ Founder ]

Raya E.A. White.

Strategist. Technologist. Futurist. Raya started 2050 Expert after fifteen years shipping commerce systems for founders, authors and category-defining brands.

The practice exists for one reason: too many bold ideas die in the gap between a brilliant product and a working sales system. Raya has chaired panels at the UnConference, advised founders on IP-led go-to-market, and built commerce infrastructure that keeps working after she's left the room.

[ Advises ]

Authors · Founders · Studios

[ Focus ]

Commerce · Shopify · Launch

[ Based ]

London — works worldwide

→ Book a fit call
[ The Future? ]

Sharp takes on commerce,
technology and what comes next.

Read on LinkedIn →
2026 / 06 Essay Technology doesn’t move forward — it moves in cycles. Why the next 28 years will break most businesses (and reward the prepared). 7 min 2026 / 05 Essay What happens to small business when labour becomes software? 5 min 2026 / 06 Essay Your competitors are about to clone themselves. Are you? 6 min
[ The Future? / LinkedIn Newsletter ]

The newsletter for founders who are building beyond the obvious.

Raya’s LinkedIn newsletter — foresight, commerce thinking, and the questions most founders aren’t asking yet. Published regularly. Free to follow.

[ The Future? — You’re Not Ready ]

Written by Raya E.A. White. Sharp, short, and worth your time. New pieces drop regularly on LinkedIn.

→ Subscribe on LinkedIn [ Free · On LinkedIn · No inbox required ]